The Values’ Alphabet starts with Accountability, not only because A is the first letter of the alphabet, but because it requires you to define the standards you are willing to account for. In other words, you get to determine what you want to do, who you want to be, and the impact you want to have. This autonomy (another value starting with A), like everything, has its pros and cons. The advantage is that you have control. The disadvantage is that you are responsible for the results.